Our AI Workflow: The Art and Science of Creating Killer Content with AI

In today’s oversaturation of content in nearly every market, creating content that stands out is both an art and a science. Our content agency has developed a proven formula for creating the most amazing articles that impress audiences and deliver results. Our secret formula combines data-driven AI processes with rigorous fact-checking and optimization techniques.

Let’s dive right in. The following is a high-level overview of what we believe to be the most effective AI content workflow. Our AI content packages include steps 1-5, while step 6 is the client’s responsibility.

Over time, we’ve developed our own internal systems that allow us to work in a very efficient and organized manner. So we do use several custom internal tools and methods that were not mentioned or explained here. There are many intricate details to how we operate that are exclusive to our company. These are confidential and weren’t covered in this post. The aim was to provide you with a simple overview of our work, not to elaborate on every single aspect of our process.

1 — Getting Crystal Clear on Audience Needs (Searcher Intent)

At ContentCreation.ai, we always begin by understanding the audience’s thoughts, needs, and goals, as it relates to the given keyword/topic. This process, known as uncovering “searcher intent,” involves uncovering the purpose behind someone’s search, not just the words they chose. Searcher intent guides our entire content creation journey.

To discover searcher intents, we use sophisticated internal processes that analyze real-world data, augmented by AI. This data provides us with insights into the questions users need answers to and or the problems they want resolved.

Understanding the intent behind a search is crucial. Without it, our content might miss the point entirely. Even if it’s well-written, it may not provide readers with the information they’re seeking. Searcher intent acts as a compass, guiding our content in the right direction.

Our team uses what we learn about intent to kick off the rest of the content creation processes. It guides every aspect of the content process, from topic modeling to creating attention-grabbing headlines. This approach helps us create content that captures interest and addresses the needs of our audience. The goal is to offer content that feels tailor-made for them.

2 — Competitor Research (Topic Modeling)

When it comes to content creation, thorough competitor research is everything. Doing your homework on what other top-ranking articles on your given topic—and how they cover it—is the secret ingredient for creating content that has the chance of surpassing the competition.

At ContentCreation.ai, we offer blog content package that includes our proprietary systems and techniques of cutting-edge competitor analysis processes to produce blog posts that (in our opinion) outshine all competing articles in the search engine results pages (SERPs) — as far as uniqueness and comprehensiveness. Essentially we are using highly strategically driven processes to create epic content.

Beyond our already robust systems, we also incorporates MarketMuse data into our content pipeline at the end of the planning stage, to take the competitor analysis to a whole new level.

Taking Competitor Research to the Next Level

Our advanced blog post content packages offers a cutting-edge approach to competitor research. We utilize MarketMuse’s AI-powered content optimization technology in our content analysis process.

MarketMuse is a powerful platform that helps us identify core tenets of topics to target, and specific content gaps and opportunities that competitors often overlook. By using MarketMuse’s insights, we can uncover these hidden gems and create content that, in our opinion, surpasses the quality and depth of the top 10 ranking articles on Google.

Our proven competitor analysis process, combined with MarketMuse’s detailed precise insights, allows us to develop comprehensive content plans and strategies. We identify the exact topics and subtopics covered by your competitors and pinpoint areas where they fall short, enabling us to create content that covers every essential aspect of any given topic.

Ultimately the end result is an unparalleled level of comprehensiveness in topic coverage, and unique insights/perspectives — all based on real data. This is a stark contrast to relying on LLMs like chatGPT to just ‘guess’ what the user intent is, and guess on how to create content outline, or what topics to include, etc. It goes above and beyond general LLM content abilities and is the level of comprehensiveness in topic coverage is what tends to rank well in Google and other search engines.

Furthermore, this analysis helps us ensure that the content we create not only demonstrates comprehensiveness but also showcases credibility and strong EEAT signals, which are crucial for improving your search rankings. But again, the last step (done by you the client), is to implement a subject matter expert to really put the final refinements, which is incredibly important for EEAT signals, and the final quality of the output. This step is crucial, and something you can’t really outsource.

Overcome Your Content Challenges with Our Expertise

If you want to create content that outshines your competition, our winning combination of MarketMuse and advanced competitor research is unbeatable. Let us use our expertise to help you overcome your content challenges.

3 — Produce Content Blueprints with AI

Creating content that truly connects with your audience is no easy task. It requires understanding their interests, problems, and preferences with regard to the keyword or topic. This is where AI comes in. Our AI-powered systems & tools gather information through audience research and competitor analysis, using these insights to generate targeted content plans.

Here’s where we take all the data from the previous steps and create a comprehensive content blueprint that includes everything we need to begin content production. These AI-assisted content plans provide a roadmap, optimizing key elements such as:

• Length: The AI determines the ideal length to cover topics thoroughly while keeping readers engaged.
• Target Topics: Primary and secondary topics are selected to attract broader search traffic while appealing to audience interests.
• Themes & Subtopics: Key focus areas are chosen to address what’s important, uncovering unique angles through competitor research.
• Structure: Information flows logically, with formatting for easy reading, including section headers and bullet points.
• Unique Insights: It’s often important to bring something new to the table, such as a unique angle, perspective, or something new. You don’t want to be just another parrot saying the same thing as all other top 10 articles.
• Content Gaps: These are discovered through the competitor analysis from previous steps and provide a fantastic way to differentiate your content further.
• More: Several other points of data.

Essentially, AI takes on the strategic heavy lifting that would typically be assigned to human content marketers. It processes more data and industry best practices, in less time, than could be done manually.

Instead of letting AI steer the ship, WE are the captain of the ship, steering AI in the direction we see fit built upon our experience with SEO strategy. AI tools guide us to content that truly resonates. It is a multi-step, complicated system; however, it is efficient because it leverages AI — and is the cornerstone of our business model. We are able to offer disruptive pricing — content that normally would cost $500-$600+ is a fraction of the price.

By leveraging AI-powered content planning, we, the professionals, are in the driver’s seat. We aren’t just letting the LLMs ‘guess’, which often results in very mediocre vanilla, unoriginal content. We can create content that not only attracts readers but also keeps them engaged and coming back for more. The strategic foundation laid by AI ensures that your content is optimized for both search engines and your target audience.

Embrace the power of AI in your content creation process and watch as your content’s impact grows!

4 — Creating the Content Foundation with AI

Now here comes the magic. This is where we employ a multi-step content creation process, based on all previous research, which lays the initial ‘foundation’ of content.

We use a proprietary multi-step method to create compelling content. It is not just a one-and-done process. It is based on a complex process our founder has created, which leverages the best LLMs available.

• AI Reviews The Content Plan: Our AI tools will analyze your content structure, topics, and objectives to generate relevant drafts. This provides the AI with guidance, leading to improved results.
• The AI Will Then Do Its Thing: Using advanced LLMs, it will create draft posts that flow logically, capture attention, and offer new information to readers.
• Don’t Expect the AI Content to Be Flawless Right Away: Think of it as a “rough draft” that will go through rigorous fact-checking and optimization in the next steps.
• We Don’t Follow a One-Size-Fits-All Approach: Our AI solutions are customized for various messaging and tone of voice to match your audience.

The crucial aspect is striking the right balance between AI efficiency and maintaining high quality standards. With the correct strategy, AI can elevate content creation.

5 — Rigorous Fact-Checking and Optimization

To ensure the accuracy and quality of our AI-generated content, we employ a comprehensive fact-checking process. Our advanced AI algorithms cross-reference the content against authoritative sources and real-world data to identify and correct any factual inaccuracies.

In addition to fact-checking, we also optimize the content for search engines and readability. This includes:

• Ensuring proper keyword placement and density
• Optimizing titles, meta descriptions, and header tags
• Improving readability through formatting, bullet points, and images
• Adding internal and external links to reputable sources

Our rigorous fact-checking and optimization process sets us apart from other AI content services. We don’t just generate content and call it a day – we go the extra mile to ensure it is accurate, informative, and optimized for both search engines and readers.

6 — Final Edit with Subject Matter Experts

The Clients Responsibility (Highly Recommended)

This is a key final step to the content: Implementing a Subject Matter Expert (SME). This is where industry experts (either you or an employee) closely review drafts to ensure total accuracy and relevance before anything goes live.

Beyond fact-checking, as an expert in your field, you are revising the content and writing more content to inject your knowledge, expert insights, and perspectives into the content. As an expert, you are not only capable of fact-checking, but you can also provide additional context, insights, and uniqueness in your content.

Although we offer a featured blog post image, we highly recommend taking the extra step to integrate more interactive and visual elements into your articles. This optional but impactful approach will elevate your content and provide readers with a rich, immersive experience that keeps them coming back for more.

Wrapping It All Up

Our content creation formula looks like this:

1. Research target audience needs and behaviors
2. Use AI to map out data-backed content blueprints
3. Transform blueprints into compelling content through advanced AI
4. Rigorously fact-check and optimize content
5. Validate accuracy and relevance using subject matter experts
6. Enhance content with visuals and multimedia

This unique combo of AI efficiency plus rigorous quality control delivers phenomenal results. Throughout the process, our clients provide invaluable perspectives on brand messaging, industry developments, emerging trends, and more. This insider intel makes the content distinctly theirs versus generic blog fodder.

The Outcome: Content That Rules

The outcome is posts, articles, guides, and more that:

• Align with audience needs: Seamlessly match what readers are seeking
• Stand out: Differentiate from the competition
• Establish authority: Position our clients as trusted industry experts
• Engage on multiple levels: Captivate visitors through various media

Most importantly, our content attracts and compels ideal prospects to move down the conversion funnel. From spurring form fills to driving demos to increasing revenue, our creative solutions directly impact lead generation and sales.

There is actually much more to the process than explained. There are a lot of systems and internal tools we’ve created for our content systems. We utilize highly optimized proprietary workflows with many intricate details that weren’t fully covered in this blog post. The goal was simply to provide a high-level very simplistic overview of our private internal systems.

Ready to Elevate Your Content Marketing?

Want content that truly stands out and gets results? ContentCreation.ai is here to help! Our cutting-edge AI-powered systems create high-quality, engaging content perfectly tailored to your audience’s needs.

Stop wasting time and money on mediocre content that fails to deliver the desired impact. Get in touch with us today or view our pricing plans to learn more about the ContentCreation.ai difference. Our expert team is dedicated to producing top-notch content that will establish your brand as an industry leader and drive measurable results for your business. Let’s collaborate and take your content strategy to the next level!