{"id":2489,"date":"2018-07-12T05:00:00","date_gmt":"2018-07-12T05:00:00","guid":{"rendered":"https:\/\/www.socialpatterns.com\/?p=2489"},"modified":"2018-07-12T05:00:00","modified_gmt":"2018-07-12T05:00:00","slug":"internal-links-keyword-tips","status":"publish","type":"post","link":"https:\/\/contentcreationv4.local\/internal-links-keyword-tips\/","title":{"rendered":"Anchor Text Best Practices For Internal Links: How To implement Keywords Without Risk"},"content":{"rendered":"

Adding keywords to your internal linking is still effective<\/a>, but you must be careful to not go too far. You should be internally linking with keywords, but you want to be sure it is done in a natural way.<\/p>\n

The fact of the matter is, there is still a lot of power that internal links have when you use descriptive words. This is one way Google deciphers what a page is about – all the keywords in the anchor text that you link to on your page.<\/p>\n

But there is also another factor. And that is how often you link to your page. So keep that in mind as well.<\/p>\n

The following are tips to help keep your on-site optimization more natural, so you don’t get dinged by Google for over optimization.<\/p>\n

Tips to adding keywords to internal links<\/h2>\n

\"add<\/p>\n

1. Make the content flow naturally<\/h3>\n

This is the most important factor. If your content flows naturally and the anchor text doesn’t feel<\/em> inherently spammy, you should be good to go.<\/p>\n

My take is you shouldn’t worry too much about the over optimization, as long as you content flows and you are varying the keywords of your internal anchor text, in a natural way, that fits into the content.<\/p>\n

2. Think about Co-Occurrence<\/h3>\n

Joost at Yoast<\/a> brings up a great point about co-occurrence:<\/p>\n

If\u00a0you over-optimize anchor text you might hurt your website. And by\u00a0over-optimizing<\/a>, we mean keyword stuffing. Previously, you could give all anchor texts the same keyword and Google made your website rank higher for that keyword. Nowadays, Google is smart enough to understand that the content around the anchor text says more about the relevancy of a keyword than the anchor text itself. So make sure the anchor text looks natural in your copy:\u00a0it\u2019s fine to use keywords but don\u2019t add the exact same keywords to each and every one of\u00a0your anchor texts.<\/p><\/blockquote>\n

3. Think about the click worthiness<\/h3>\n

After reading about Google’s reasonable surfer patent<\/a>, I realized that all links (both internal and external links) – their strength of the link is based on the probability that someone would click on it.<\/p>\n

So making your links stand out to visitors – the click worthiness of the link, the difference in color, etc. should all help.<\/p>\n

4. Link to other pages naturally<\/h3>\n

I say link to whatever page you want, however, you want, as long as you are doing it naturally and in the benefit of the user. So this means sometimes I will include longer anchor text phrases (i.e larger part of a sentence) into the internal link’s anchor text. This allows me to add internal links without changing the flow of the content.<\/p>\n

5. Vary your anchor text<\/h3>\n

When you focus on user experience and add in anchor text naturally in your content, the content still flows nicely.<\/p>\n

However, if you try to stuff keywords, and the same keyword over and over, it may reduce the quality of your writing.<\/p>\n

When you add in keyword rich anchor text that is natural (i.e you didn\u2019t have to rewrite a sentence), it will naturally vary your keywords in the internal links.<\/p>\n

You can manually change your keywords to try to target certain keywords, but just do with care and make sure that the content flows.<\/p>\n

6. Use LSI and keyword variations<\/h3>\n

Using keyword variations, synonyms and LSI keywords has the advantage of topical modeling and helps you rank your pages for a variety of keywords.<\/p>\n

Examples incorporating LSI Keywords\/ Keyword Variations to the Anchor Text<\/h2>\n

\"\"<\/p>\n

If I want to rank one of my pages for \u201cwhite hat link building guide\u201d for example, instead of linking 30 of my internal pages with the anchor text of white hat link building guide<\/em>, I would choose a variety of keywords.<\/p>\n

Why? Because if I kept using white hat link building guide<\/em> as my anchor text, it may sound unnatural. It may not always work. You may just have more general terms like white hat link building<\/em>, white hat links<\/em>, white hat SEO<\/em>, etc.<\/p>\n

Assuming I am not doing it on the fly, I may create a prior keyword rich anchor text strategy for a really important page.<\/p>\n

For this example, I may choose the following anchor text throughout other pages, to link back to my main landing page about white hat link building:<\/p>\n

Exact match and Partial Match anchor text with your internal linking:<\/strong><\/p>\n