{"id":140,"date":"2017-02-05T01:30:00","date_gmt":"2017-02-05T01:30:00","guid":{"rendered":"http:\/\/socialpatterns.com\/search-engine-optimization\/writing-better-web-page-titles\/"},"modified":"2017-02-05T01:30:00","modified_gmt":"2017-02-05T01:30:00","slug":"writing-better-titles","status":"publish","type":"post","link":"https:\/\/contentcreationv4.local\/writing-better-titles\/","title":{"rendered":"Writing Better Page Titles for SEO"},"content":{"rendered":"
Focusing on creating an amazing title tag can be a very easy way to enhance your SEO<\/a>. It\u2019s such a small and simple task, yet it can offer some significant benefits to your SEO and marketing efforts.<\/p>\n Beyond producing great content, creating\u00a0the best title tag for your web pages\u00a0can have some long-lasting benefits for\u00a0SEO, Social Media, and brand awareness.<\/p>\n An title tag, also known as a page title or SEO title,\u00a0acts as a headline for search engine results pages (SERPS):<\/p>\n <\/p>\n Page titles should be clear and on-topic so users know that what they click on will return a relevant page.<\/p>\n Title tags are not just for the SERPS either. They are also important for social media and user experience.<\/p>\n Other names for Title Tag:<\/strong><\/p>\n There are two things you should consider when writing a title tag for search engine optimization:<\/p>\n In a Google help article<\/a> it recommends to make sure your page title is relevant and accurate to match the subject matter of your page’s content:<\/p>\n make sure it’s relevant and accurate<\/a>.<\/p><\/blockquote>\n So this begs the question, what makes your page title relevant?<\/p>\n Should you use your keywords and related keywords in your title tag?<\/p>\n Many SEOs assume you should always use\u00a0keywords in the title tag. This may not be the case though, even though it may seem like common sense. It may not be so cut and dried.<\/p>\n Back in the old days of SEO, adding the\u00a0keyword to your page title was common sense because it helped a lot. It was also common to have meta keywords (though meta keywords have been outdated for a long time).<\/p>\n Today SEO is much different. There is some debate between whether you should use \u00a0keywords in your page title or if you should just focus on increasing click-through rates.<\/p>\n John Mueller from Google said that that\u00a0title tags are not a critical ranking signal<\/a>:<\/p>\n John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can rank a page with a missing title tag, but missing content makes it much harder for Google to rank.<\/p><\/blockquote>\n Google has gotten incredibly good at understanding what the content is about, so it doesn’t rely as heavily on the page title as it used to.<\/p>\n There was also a SearchMetrics which concluded that in the top 20 queries, the prevalence of\u00a0keywords in title tags\u00a0are declining<\/a>:<\/p>\n SearchMetrics study cited above found that just 53% of the top 20 queries have keywords in their title tag, and less than 40% of landing pages have keywords in their H1. This number is dropping year-over-year, which \u201cclearly demonstrates that Google evaluates content according to its relevance\u2014and not by the inclusion of individual keywords.\u201d<\/p><\/blockquote>\n I believe that having your keyword in the title tag still offers benefits in most cases. I think\u00a0keywords in the title tags are more important for lower competitive keywords than it is for higher competitive keywords.<\/p>\n I say this because when it comes down to higher competitive terms, Google relies much more on backlinks and content for rankings than it does on the title tag.<\/p>\n Even so, I tend to put keywords in the title tags if it makes sense from a user and CTR standpoint. The good news is, it often does.<\/p>\n Tip<\/strong>: you can also a\u00a0tool to\u00a0generate a title from keywords<\/a>. It might be a good way to get different variations of your title, so you can quickly see which one you like the best.<\/p>\n In general, I would say yes. I think it is still a good idea to add your keywords in the web page title.<\/p>\n In my experience, having the keyword in the title tags\u00a0can help with rankings. I’ve also found that having LSI keywords (synonyms of your keyword) can help as well.<\/p>\n However, the importance of Keywords in the title tag is declining as Google continues to get more and more sophisticated.<\/p>\n You want to also focus on creating a catchy title tag, one that would catch people’s eyes, and most importantly, clicks.<\/p>\n Click through rates in the SERPS is basically the number of impressions divided by clicks. For example, if you had 500 impressions to your page and 25 people clicked your web page, you have a CTR of 5%.<\/p>\n To truly maximize your SEO efforts, I recommend actively measuring and testing different page titles, with the aim of achieving a higher CTR.<\/p>\n You can measure the click-through rate with Google search console. If you go to Search Traffic > Search Analytics<\/em>\u00a0you can export your data and measure it over time, after making changes to your page title.<\/p>\n <\/p>\n I believe that Google may give you\u00a0a boost in rankings if you have a higher click through rate compared to your competition.<\/p>\n Just look at what Google says about CTR<\/a> dealing with AdWords:<\/p>\n A high CTR is a good indication that users find your ads helpful and relevant<\/p><\/blockquote>\n Though Google doesn’t make any statements about how CTR affects organic results, I believe they have the same views towards paid results as they do organic results.<\/p>\n Also, in an Analytics Google help article<\/a> it recommends to:<\/p>\n Compare Impressions and CTR to identify potential areas for improvement. There are several steps you can take to make your content appear more compelling so that users click your site in search results pages. Your page title appears in the results, so make sure it’s relevant and accurate<\/a>. Google can display the text in your pages’ meta descriptions in search results, so review your meta descriptions<\/a>.<\/p><\/blockquote>\n Google is giving us hints here to actively “identify potential areas for improvement” for our CTR. They also hint to us to make our Page title “relevant and accurate.”<\/p>\n So if you find one of your pages has a low CTR, you may want to experiment with different page titles.<\/p>\n It makes sense that Google is recommending this. If you are getting more clicks than a competitor in the SERPS, it signals that your content is more relevant or valuable.<\/p>\n After improving clickthrough rate, your goal is to maximize user interaction (low bounce rate, low pogo-sticking, etc. actually ).<\/p>\n The easiest way is to have the best content possible and to include useful and relevant internal links. You can also throw in some useful complementary external links to other articles that may support your content.<\/p>\n You can also throw in some useful complementary external links to other articles that may support your content.<\/p>\n Both of these can be signals that your content is more useful compared to your competitors. This is similar to how backlinks are a signal that your content is more relevant. If you do both – you should dominate the SERPS!<\/p>\n If you do both<\/em> – you will dominate the SERPS!<\/p>\n It is very important to produce fantastic content, enticing page\u00a0titles and to test different page titles to measure which one has the highest CTR!<\/p>\n <\/p>\n These tips are all optional. You may choose to use one best practice, but not another. For example, it isn’t imperative that you use your keyword if it doesn’t make sense from a CTR perspective.<\/p>\n I still like to include keywords in the title tag since it can benefit you through a CTR perspective and a relevancy point of view. Unless it doesn’t make sense (if it sounds awkward or boring), then by all means use a keyword or two in your page title. It won’t hurt you, unless there is a better opportunity for a higher click worthy title that doesn’t use the keyword.<\/p>\n I like to add relevant keywords and even LSI keywords to my page titles. Keywords in your title tag may\u00a0help search engines understand what your content is about. However, the keyword in the page title does not matter as much as it used to.<\/p>\n However, the keyword in the title tag does not matter as much as it used to. A sophisticated search engine like Google does not have to rely on the page title or heading tags as much as it used to.because it has much more sophisticated means of interpreting your content. This is particularly the case for very competitive terms that rely more heavily on things like backlinks.<\/p>\n Google’s algorithms have much more sophisticated means of interpreting your content. This is particularly the case for very competitive terms that rely more heavily on things like backlinks.<\/p>\n However, since it will not hurt you to use keywords, related keywords, synonyms (AKA LSI keywords), etc., why not use them if you can?<\/p>\n It is recommended to use your keyword first, before any other related keywords or content. For example:<\/p>\n Example:\u00a0<\/strong>Main Keyword – Brand name<\/p>\n So if your main keyword was “dog training techniques” you may want to include that keyword close to the beginning of your web page title. So for example:<\/p>\n Example:\u00a0<\/strong>Top 10 Dog Training Techniques<\/em> for new dog owners – MyBrandName<\/p>\n It may act as a signal to both users and search engines what your web page is about. In many cases, it might increase CTR in SERPS, since it catches the reader’s eye right away.<\/p>\n As search engines have gotten more advanced over the years, it makes sense that they might take user behavior to influence how they organize and rank various web pages in the SERPS.<\/p>\n One of those factors is called click through rate (CTR), which is a percentage of people who saw your listing in search results and clicked on it to go to your website.<\/p>\n Many believe that a higher click through rate in the SERPS might increase your rankings, as a higher CTR is a signal that your web page is more relevant for that particular term.<\/p>\n If you have the room for it, you should include your brand name or website name, as this increases your brand awareness.<\/p>\n If you continually put out a log of great content, people will start to recognize your site. Brand awareness also has a positive effect on click-through rates and as well, since people like the familiar.<\/p>\n If they recognized your brand and liked your content, they may be more likely to click on your results for other keywords.<\/p>\n It is a common misconception that there is a character count limit for Title Tags. In reality, there is a pixel width limit in the Google search results pages, not a specific character count limit shown on Title Tags.<\/p>\n Therefore, there is no specific optimal range since Google shows different lengths of page titles based on screen size (pixels).<\/p>\n Last year Google increased the width of search results, which extended the length of page titles<\/a> and descriptions. It is now showing up to 74 characters for desktop and up to 78 characters for mobile.<\/p>\n Recommended Title Tag Length (2017 and beyond):<\/strong><\/p>\n
\nWhat is a Title Tag (Page Title)?<\/h2>\n
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How to write title tags for search engine optimization<\/h2>\n
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1. Relevancy<\/h3>\n
Are Keywords still important for title tags?<\/h4>\n
Keywords in title tags may not matter (as much)<\/h4>\n
(Opinion) keywords in the title tags are\u00a0less important with higher competition<\/h4>\n
In General, try to use keywords in the title tag<\/h4>\n
2. Clickthrough Rate<\/h3>\n
Focus on User Behavior<\/h4>\n
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Page title best practices<\/h2>\n
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1. Include Keywords if it makes sense<\/h3>\n
2. Use Main Keyword at the beginning<\/h3>\n
3. Make it Clickworthy<\/h3>\n
4. Add Business Name<\/h3>\n
5. Optimize title tag Length<\/h3>\n
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Google introduced a new page title (Pixel) length in May, 2016<\/h4>\n