JC Penny hired the wrong SEO<\/a> company, and their online rankings were eventually demolished when Google say the manipulative black hat SEO techniques. However, lucky for them they were a large corporation, and Google seems to be more forgiving to large corporations. They were able to reverse the black hat strategies, and their rankings stabilized.<\/p>\nHowever, if you aren’t a multi-million dollar household name, Google may not be so forgiving. Google may permanently brand your domain as a spammy domain. You might have to get an entirely new domain if the so-called SEO \u201cexperts\u201d did enough damage to your website, attempting to give you quick results.<\/p>\n
The moral of the story is, Google is smart. They are one of the biggest companies on the planet, and they hire many of the smartest people on the planet. One SEO agency or any individual is going to have a hard time tricking Google for the long term. Our advice to you is doing your due diligence when hiring an SEO firm to handle the SEO campaign of your company. Otherwise, you may get stuck with the wrong company that could do more harm than good.<\/p>\n
Here at social patterns, we offer our clients a long-term white hat SEO and marketing campaign that deliver consistent revenue and traffic over the long term. To do this, the first thing we do is analyze your website and do an SEO audit. Then we will take a look at your business model and website to get a better understanding of your business and industry. After that, and only after that, we can we create a custom SEO campaign for your business.<\/p>\n
To help our clients succeed, we have to be sure that our team is of the highest quality. Every Web developer, SEO specialist, content writer, copywriter, etc. all go through a thorough inspection process before hiring. We want to be sure that every skilled person we hire can work with our team and has the knowledge of good SEO, to propel our client’s sites traffic in their respective industries<\/p>\n
That’s what separates the good SEO companies from the bad ones. It’s the ones that build the right team who are willing to do the labor intensive groundwork for an honest, moral SEO campaign that isn’t manipulative in Google’s eyes. This is the best long term strategy.<\/p>\n
The best SEO companies are also the ones that are willing to lose a couple of clients here there that don’t understand the long-term nature of SEO in general. That\u2019s the SEO company you want. Otherwise, you may choose the wrong one that will be in the habit of trying to please you in the short run, so that they can keep their client retention higher in the near future.<\/p>\n
This is the single biggest mistake I see other SEO companies doing, and the single biggest mistake I see business owners falling prey to. Either the SEO companies don\u2019t know what they are doing, or they are trying to please clients by delivering quick results in the short term.<\/p>\n
Often the only way to offer great short-term results is to implement black hat strategies, which sometimes, I’ll admit do produce results in the short-term. However, you must be warned; these strategies are very, very risky. You are risking your ENTIRE business with the wrong strategies.<\/p>\n
All our strategies and techniques at Social Patterns are based on completely white hat strategies. We do this because we have your best interest at heart as we know this is the best way to long-term success and word of mouth.<\/p>\n
We cannot survive as a long-term business only implementing short-term blackout strategies (like many SEO companies seem to do). That’s why we have dedicated ourselves to implementing only white hat strategies and continually educating ourselves and our team members on the most up to date white hat SEO best practices and strategies.<\/p>\n
The Search Engine Optimization (SEO) Process<\/h2>\n
<\/p>\n
There is a lot that goes into the SEO process. Here is a brief overview of the steps we take in our SEO process:<\/p>\n
\n- Research<\/strong>: The first stage in creating an awesome SEO strategy is to do the initial research. This initial research period takes into account everything from analyzing your business, your industry, keyword research, and competitive analysis. Proper research, especially dealing with keywords, helps produce a road map for creating the homepage, internal pages, future blog posts, product descriptions, social media strategy, etc.<\/li>\n
- Analytics & Setting Goals<\/strong>: SEO is all about setting goals and then implementing the best-known strategies to achieve these aims. Then it takes analyzing the results and pivoting if anything needs changing. Just like any online marketing strategy, SEO involves a lot of testing and measuring. It is crucial to measure the progress\u00a0to maximize your site’s traffic and revenue. Google Analytics is amazing for this purpose. It provides very useful information we can use about your traffic to maximize\u00a0traffic, sales, and any other conversion (like calling a number, entering email, etc.). With Google analytics, we can fix any apparent issues, pinpoint the best keywords to focus more content efforts on, set and track goals, track micro conversions, see demographics of customers, and generate reports.<\/li>\n
- Content Strategy & Development<\/strong>: In today’s competitive online world, content marketing and quality content creation are at the heart of any good SEO campaign. A good content strategy allows us to create many pages, blog posts and articles that target potential customers. Content is also incredibly beneficial for attracting and earning backlinks, which are powerful ranking influencers. Any great SEO campaign includes data-driven keyword research with quality content marketing.<\/li>\n
- On-Page Optimization<\/strong>: What use is all that great content, if the Google search engine bots cannot analyze and read each page? There are many things that we do to optimize each and every page, blog post, article, etc. so that Google can index it effectively and so that it shows relevancy for each keyword we target.<\/li>\n
- Link Building and Social Signals<\/strong>: Links pointing to your website from third party websites are called backlinks. These, along with social shares of your content are signals to Google that your content is popular online, and is thus relevant and important to any given set of keyword phrases. However, the difficult part about links is they are just that – difficult to get naturally. Also, if you build links without earning links, it is considered manipulative in Google’s eyes. Therefore, link building is a delicate process. As an SEO, we have to be careful to seek link building opportunities that are white hat, and natural. Two ways we can do that is by doing a lot of outreach (relationship building with other website owners), and content marketing. The link building process is where most SEO companies screw it up. They implement black hat or manipulative link building practices; that frankly are old school. These do not work any longer because Google is very sophisticated. At Social Patterns we implement only white hat, natural link building. We do this because it is the only link building practice that is safe, powerful, and stable over the long run\u00a0for your business.<\/li>\n
- Reporting and Analysis<\/strong>: Reporting on the SEO campaign is important because it keeps our clients in the loop on what is happening with their business. It is important to measure the ranking position, and more importantly how much (quality) traffic you are gaining. Though #1 rankings are important, you shouldn’t be stuck on that metric. That is a somewhat old school metric in the SEO world. The new metrics would include things like the amount of keywords, traffic and the amount of quality traffic (traffic that converts). The old way of thinking, regarding being #1 for a particular term is sometimes referred to as “ego metrics” in the SEO industry. The reason is that often, the client is only focused on that one aspect. While we also concentrate on that metric, it’s not the entire story for achieving your end goal, which is typically maximizing revenues.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"
Social Patterns is the premier SEO company in Sacramento, CA. We are a group of SEO professionals that get the job done. We not only use it in our online businesses, but we also help our clients\u2019 search engine rankings and traffic soar. SEO Company in Sacramento We are a group of SEO experts and […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n
Search Engine Optimization - Content Creation AI - Revolutionizing SEO Content<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n