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internal anchor text over optimization
Search Engine Optimization

Internal Links: Does The Over Optimization Penalty Exist? (Exact Match Anchor Text Penalty)

November 10, 2017 Jeffrey Bowdoin No comments yet

I recently covered the importance of anchor text and the dangers of using keyword rich anchor text for backlinks. So what about your internal linking strategy internal linking strategy? Should you be careful using keywords within your anchor text on your internal links? Can you go too far? It’s an important question with some debate […]

anchor text importance
Search Engine Optimization

Anchor Text Best Practices for Backlinks (Using Branded, Exact Match, Generic, Etc)

October 26, 2017 Jeffrey Bowdoin 9 comments

When talking about anchor text, we are concerned about two areas of SEO – Anchor Text for Internal linking and Anchor Text for Backlinks. Both can get you into trouble if you over optimize. But, using anchor text wisely can give your SEO campaigns much-needed power in relevancy. That’s the key word here – to […]

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  • Uncategorized
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