Ever wondered how much traffic a competitor gets? Well, there are many web traffic estimator tools available. But the question is – are these tools accurate in predicting a website’s traffic? Defining Traffic Since there are many ways to measure website traffic (sources, page views, visits, etc), it makes sense to first define what we are […]
The list of website traffic estimators is in no particular order, except that the first 4 are my favorite competitor analysis tools. (Note that the first 4 tools are paid tools, but they are well worth it.) Each paid tool on this list will give you much more data than the free tools can deliver. […]
There are many metrics you can measure a website’s link equity. Most SEOs used to talk about PR or PageRank, which is one of Google’s measure of links. After Google stopped updating the public PR metrics, people turned to third-party metrics, like Domain Authority. The Rise of Domain Authority (DA) One such metric is Domain […]
I recently covered the importance of anchor text and the dangers of using keyword rich anchor text for backlinks. So what about your internal linking strategy internal linking strategy? Should you be careful using keywords within your anchor text on your internal links? Can you go too far? It’s an important question with some debate […]
What is Reverse SEO? What exactly is reverse SEO? Not to be confused with negative SEO, reverse SEO is used for search engine reputation management (online reputation management). Reverse search engine optimization is used to suppress or push down a web page in the search engine results. With reverse SEO, you are essentially burying search […]
When talking about anchor text, we are concerned about two areas of SEO – Anchor Text for Internal linking and Anchor Text for Backlinks. Both can get you into trouble if you over optimize. But, using anchor text wisely can give your SEO campaigns much-needed power in relevancy. That’s the key word here – to […]
